It’s hard to believe that December is here and the holidays are already upon us. While there are busy schedules and stress that sometimes come along with this time of year, there are also long-beloved traditions that we look forward to all year long.
One long-running tradition here at Eat’n Park is our cherished Christmas Star commercial. Every year, we are moved by the comments we hear about this classic spot. Many of you have told us that it is what gets you in the holiday spirit, and that it reminds you of what the holidays are all about. We’ve even heard that the commercial has been referenced in Christmas Eve sermons!
This year marks the 26th anniversary of the commercial – and because it’s so timeless, it’s hard to believe that it has been around for so long. And just how did this classic come to be?
It all started in early 1982. Eat’n Park was just beginning to blossom into the family restaurant chain that you’re now familiar with, and the company was prospering. Our CEO at the time, Jim Broadhurst (who recently retired), wanted to create a holiday card on video to thank the city of Pittsburgh for their support of Eat’n Park.
So, Jim charged Ketchum, our ad agency at the time, with creating a message that would “last for 20 years.” Easy, right? Craig Otto, then a young Art Director, and Cathy Bowen, a fledgling Copy Writer at the time, lead the project. The pair worked for 3 weeks to generate over 30 ideas, none of which were met with approval. Eventually, they hit upon the idea of an animated commercial, but they still weren’t sure where they were going with it.
One Sunday shortly thereafter, Craig decided to come into the office. He sketched out a star, a traditional holiday image, and then stopped. “How does the star get to the top of the tree?” He played around with a few ideas until deciding that, of course, the star would need some help from the tree itself. In a fateful coincidence, Cathy had also decided to come in to the office that Sunday. So, while Craig worked out the illustrations, Cathy devised a simple, yet perfect sentiment to wrap up the commercial.
Jim immediately loved the spot, and an ageless favorite was born. Even better, the commercial has outlasted his original expectations. The idea of the relationship between the tree and the star illustrates a timeless holiday lesson – by helping another, you’re helping yourself, and you’re making the world a better place.
So, from everyone here at Eat’n Park, here’s hoping that the special lift you get this holiday season lasts all year long!
Click above to view the commercial, or here to see when it will air on a station in your area. And please, feel free to share your thoughts and stories about it – we love hearing them!
Friday, December 5, 2008
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23 comments:
This was (and still is) one of my favorite holiday commercials. I wish I could find the flip book of the commercial that I had when I was little.
Thanks for posting the schedule of the commercial.
Wonderful Post. It's nice to see companies maintaining traditions like you guys & gals do.
Merry Christmas & Take care,
-Norm
Didn't the GREAT Bob Trow voice the original commercial? I worked with Bob on various projects & was always impressed with his work. It's sad that he's no longer with us.
(All of us OLD people surely remember KDKA-radio's Pallon & Trow!)
Thom,
Though Bob Trow did not voice the commercial when it first aired, he did in fact voice it a few years later. Great memory!
Is that an evergreen tree I see or is it a Christmas Tree I see? I believe it is a Christmas tree.
MERRY CHRISTMAS,
Stephen R. Ecsedy
When this airs, I know that Christmas is around the corner!! This is as classic as A Charlie Brown Christmas, Rudolph and others. In fact, it became an instant favorite of my 2-year old, three years ago, and he stops what he is doing when he sees it now to watch and comment. Thanks for giving me yet another "child" memory--both for me and my little boy. (OOPS, can't forget the wife...she loves it too!!)
It is never the start of the Christmas season until I see this! Every time I watch this it brings a smile to my face. Thank you for still showing it after all these years and to many more in the future. A wonderful classic!
Ruth
I have enjoyed watching this commercial for many years. It has always been my favorite. There are currently five sweatshirts of this commercial in my closet. Hope to get the newest red one for Christmas. Please keep this commercial on the air for at least twenty more years.
The Christmas Tree/Star commercial is one of my absolute favorite things about Christmas. I wait every year for it to appear to make it feel like the season. Please never stop airing it!!
This is a wonderful commercial. It would not be Christmas without seeing it. Thank You
who were the musicians?
I moved to Virginia and so totally miss Eat n Park! I go when I get home but, I am so thrilled to have gotten to see the commercial! Thanks for the email! This is the best Christmas commercial!
I have a friend who is a missionary in Russia who asked me to record a few Christmas shows off TV onto DVD for him. I made sure this commericial was in there. When I told him about the Steelers cookies recently, he asked if there was any way I could mail him some. I'm planning on taking smiley cookies when I visit him next year. Some in his family HAVE mailed him smiley cookies, but I was out of room in my box. :)
This is my absolute favorite Christmas commercial. Actually, it's probably my favorite commercial, period!
My hubby and I spent two years living in Virginia, and Christmas without my Eat n Park commercial was sad, indeed.
We've since come back home to Pittsburgh, and now my two year old runs to the TV to see "Mommy's favorite commercial" when she hears it come on.
I've sent the link to my sister who's now living in Scotland--she misses it, too!
After all these years, we LOVE to see this commercial! It touches us every time we see it! The message is timeless. Thank you, Eat and Park!!
This is THE BEST holiday commercial ever. It just doesn't seem like Christmas without it. Thanks Eat N Park!
I love this commercial! It is my all-time favorite. I also wish that I could find my flip book from when I was a kid. Can you bring those back?!
I just wanted to say that this has always and will always be my favorite commercial. Even though we don't live in Pittsburgh anymore, I'm thankful that you have it posted online so that I can watch it and also show it to my daughter (who is familiar with Eat-n-Park as we always stop by and purchase smiley cookies when we're in town visiting relatives). Thank you and Merry Christmas
My favorite Christmas commercial, my grandson was almost 2 when it came out in 1982, he loved it and stopped in front of the tv everytime it came on. Justin is now 27 yrs old and has three children of his own. Everytime i see the commercial I see my grandson and the wonder in his eyes, I am blessed as now I can see that same wonder in my great grandchildren as they watch the very same beautiful christmas spirit come alive in your commercial
In response to the question about who created the music...Walt Woodward at Perfect Pitch developed the musical score for the commercial.
Thank you so much for having this online. I don't live in the Pittsburgh area anymore, but this was always my favorite thing to see on TV at the holidays. It makes me so happy.
Always one of the best Christmas commercials. Look forward to it every year and inevitably I "puddle up" with sappiness the first time I see it. Please keep it running for another 26 years!!Your little star and tree and the Budwieser horses "jingling" through the snow are the best of the best. Thank you and Merry Christmas
This is my all time favorite commercial....it's not Christmas until I see it.
I just wish the rest of the world could be more like the little star and tree...if we all helped each other the world would be a better place.
PLEASE not ever stop air this commerical.....it just wouldn't be the same without it
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