Growing up, Jim Broadhurst (now the Chairman here at Eat’n Park) would pass a small local bakery every day on his way to and from school. And every day, Jim would purchase a cookie – iced with a happy, smiling face – for five cents from that local shop, Warner’s Bakery.
Turns out that those happy memories stuck with Jim, as happy memories often do. When Jim joined Eat’n Park and oversaw the opening of our first bakery in 1986, he wanted a way to share the sweet experience that he remembered from his own childhood. So, with the blessing of Ellsworth Warner at Warner’s Bakery, Eat’n Park began baking Smiley Cookies to give to every child for free after their meal.
The story doesn’t end there. Smiley Cookies were so loved by children of ALL ages that we eventually began offering them for sale by the dozen – though of course, they’re still free for every child who dines at Eat’n Park!
The Smiley Cookie has come to be our company’s most recognizable brand icon – a sweet, smiling treat that takes us all back to the simpler days of childhood. Though we now have Smiley Cookies in virtually every shape and color combination, one thing that remains the same is the cookie’s signature smile.