Friday, October 24, 2008

When did Halloween become a season?

At some point since I became a father, Halloween seems to have transformed itself from a holiday into a season. At my house, the costume planning for my two grade-schoolers starts early. The good news for me is that whatever is invested in costumes (this year, my wife made the costumes) is now at least spread over multiple Halloween parties and events throughout the month of October – school, Girl Scouts, neighborhood kids’ events, and more.

At Eat’n Park, it has become a big deal as well. Our Halloween Smiley Cookie is our most popular cookie each year. Last year, our famous orange Smiley Cookie even found its way into a nationally released DVD kids’ movie, R.L. Stine’s The Haunting Hour: Don’t Think About It (the cookie appears in about 15 scenes in the movie, including being eaten in a sight gag by one of the stars) The movie featured two of the actors from Hannah Montana, Emily Osment and Cody Linley, which definitely upped the Halloween Smiley Cookie on the coolness meter for my kids.

This year, we’ve expanded the Halloween Smiley Cookie brand to include Halloween Smiley shoe charms (they fit into Croc brand shoes) and Halloween Smiley t-shirts. The shoe charms are available at all Eat’n Park locations, and the Halloween Smiley t-shirts are available at select Eat’n Park locations (click here to see which ones) and in our online store. Of course, you can still find Halloween Smiley cookies at all Eat’n Park locations or send them to friends and family across the USA at http://www.smileycookie.com/.

So, enjoy the season and have a happy and safe Halloween!

Kevin
Sr. VP, Marketing Share

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