Wednesday, November 27, 2019
The Story of the Eat'n Park Christmas Star Commercial
It’s hard to believe that December is here and the holidays are already upon us. While there are busy schedules and stress that sometimes come along with this time of year, there are also long-beloved traditions that we look forward to all year long.
One long-running tradition here at Eat’n Park is our cherished Christmas Star commercial. Every year, we are moved by the comments we hear about this classic spot. Many of you have told us that it is what gets you in the holiday spirit, and that it reminds you of what the holidays are all about. We’ve even heard that the commercial has been referenced in Christmas Eve sermons!
This year marks the 37th anniversary of the commercial – and because it’s so timeless, it’s hard to believe that it has been around for so long. And just how did this classic come to be?
It all started in early 1982. Eat’n Park was just beginning to blossom into the family restaurant chain that you’re now familiar with, and the company was prospering. Our CEO at the time, Jim Broadhurst, wanted to create a holiday card on video to thank the city of Pittsburgh for their support of Eat’n Park.
So, Jim charged Ketchum, our ad agency at the time, with creating a message that would “last for 20 years.” Easy, right? Craig Otto, then a young Art Director, and Cathy Bowen, a fledgling Copy Writer at the time, lead the project. The pair worked for 3 weeks to generate over 30 ideas, none of which were met with approval. Eventually, they hit upon the idea of an animated commercial, but they still weren’t sure where they were going with it.
One Sunday shortly thereafter, Craig decided to come into the office. He sketched out a star, a traditional holiday image, and then stopped. “How does the star get to the top of the tree?” He played around with a few ideas until deciding that, of course, the star would need some help from the tree itself. In a fateful coincidence, Cathy had also decided to come in to the office that Sunday. So, while Craig worked out the illustrations, Cathy devised a simple, yet perfect sentiment to wrap up the commercial.
Jim immediately loved the spot, and an ageless favorite was born. Even better, the commercial has outlasted his original expectations. The idea of the relationship between the tree and the star illustrates a timeless holiday lesson – by helping another, you’re helping yourself, and you’re making the world a better place.
So, from everyone here at Eat’n Park, here’s hoping that the special lift you get this holiday season lasts all year long!
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One long-running tradition here at Eat’n Park is our cherished Christmas Star commercial. Every year, we are moved by the comments we hear about this classic spot. Many of you have told us that it is what gets you in the holiday spirit, and that it reminds you of what the holidays are all about. We’ve even heard that the commercial has been referenced in Christmas Eve sermons!
This year marks the 37th anniversary of the commercial – and because it’s so timeless, it’s hard to believe that it has been around for so long. And just how did this classic come to be?
It all started in early 1982. Eat’n Park was just beginning to blossom into the family restaurant chain that you’re now familiar with, and the company was prospering. Our CEO at the time, Jim Broadhurst, wanted to create a holiday card on video to thank the city of Pittsburgh for their support of Eat’n Park.
So, Jim charged Ketchum, our ad agency at the time, with creating a message that would “last for 20 years.” Easy, right? Craig Otto, then a young Art Director, and Cathy Bowen, a fledgling Copy Writer at the time, lead the project. The pair worked for 3 weeks to generate over 30 ideas, none of which were met with approval. Eventually, they hit upon the idea of an animated commercial, but they still weren’t sure where they were going with it.
One Sunday shortly thereafter, Craig decided to come into the office. He sketched out a star, a traditional holiday image, and then stopped. “How does the star get to the top of the tree?” He played around with a few ideas until deciding that, of course, the star would need some help from the tree itself. In a fateful coincidence, Cathy had also decided to come in to the office that Sunday. So, while Craig worked out the illustrations, Cathy devised a simple, yet perfect sentiment to wrap up the commercial.
Jim immediately loved the spot, and an ageless favorite was born. Even better, the commercial has outlasted his original expectations. The idea of the relationship between the tree and the star illustrates a timeless holiday lesson – by helping another, you’re helping yourself, and you’re making the world a better place.
So, from everyone here at Eat’n Park, here’s hoping that the special lift you get this holiday season lasts all year long!
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