LifeSmiles builds in part on First Lady Michelle Obama’s Let’s Move! Campaign to decrease childhood obesity. Common goals of both programs are to provide access to healthy, affordable food and to increase physical activity. Through LifeSmiles, we’ll be investing $1 million and 20,000 volunteer hours over the next five years to support health and wellness initiatives aimed at families. For instance, in 2011, we’ll be partnering with the Pittsburgh Children’s Marathon as part of our commitment to promoting physical activity.
Of course, the principles behind LifeSmiles aren’t new to us. Over the last several years, we’ve made substantial commitments to promoting healthy lifestyles. LifeSmiles will enhance our existing programs like FarmSource, which since 2002 has allowed us to partner with the local agricultural and business community to provide our guests with fresh, wholesome foods; and Eat’n Smart, which gives our guests an easy way to identify menu items that meet their specific dietary requirements. Coupled with these programs, our investment in LifeSmiles will help us fulfill a critical need in our region by giving families the resources and the knowledge they need make healthy choices.