We surprised pedestrians in downtown Pittsburgh today when our team of more than 20 Elvis impersonators flooded Gateway Center and other downtown hotspots to kick off our Eat’n Park Rocks promotion. Why Elvis? Well, because Eat’n Park Rocks celebrates the fact that Eat’n Park has been rockin’ for 60 years, and nobody could rock like Elvis!
All of our blog contributors, as well as many other Eat’n Park team members and executives, donned Elvis’ signature attire today. Even Jeff, our President and CEO, got in to character! Of course, Smiley is not one to be left out either, so he joined in by breaking out his sweetest moves. Check out the photos below to see Smiley and our “Elvi” in action!
Our bloggers: can you tell who's who?
A group of Elvi makes quite a spectacle!
Smiley can rock with the best of them!
As part of Eat’n Park Rocks, we will be rewarding our loyal guests with more than 500,000 prizes and rewards, and one lucky guest will walk away $10,000 richer. We’ve partnered with icons like Kennywood, the Pirates, the Pittsburgh Zoo, the Cleveland Metroparks Zoo, and the Carnegie Science Center for free tickets, plus we’re giving away free music downloads, movie tickets and even a trip to Aruba.
As for Smiley, he’ll be making more than 40 appearances at restaurants throughout June and July. Plus, select restaurant locations will host our 60th anniversary celebration events. These events will feature Smiley and his Cookie Cruiser with special prizes, games, Smiley Cookie decorating and a Guitar Hero raffle at each event. The events will also feature special performances by the star of our new commercial, Nashville recording artist and Pittsburgh native Sarah Marince. Ms. Marince is the voice of our “Place for Smiles” jingle and she recorded a special rock version of the song especially for this promotion.
Just click here for more details about Eat’n Park Rocks, or better yet, stop in to your local Eat’n Park for a chance to win!
Michele Wright of WTAE met up with our Elvi at the Arts Festival, and she wrote about them on her blog! Click here to check it out.
Local stations WTAE and WPXI also ran stories on the event.